When you are planning to design a new logo for your business, it can be exciting, but it can also be a daunting task. Your logo is the face of your brand, and it’s essential to get it right.
Here are seven things to consider when designing a new logo for your business.
1. Keep it simple
Simplicity is key when it comes to logo design. A cluttered or complex logo can be confusing and difficult to remember. Aim for a design that is clean, uncluttered, and easy to read. Did you know that 95% of the world’s top brands use a single or minimalistic colour scheme in their logos? (Source: Logojoy)
2. Choose colours carefully
Colours have a powerful impact on how we perceive things, and your logo is no exception. Choose colours that represent your brand and appeal to your target audience. For example, blue is usually thought to mean trustworthy and reliable whereas red is exciting and passionate. According to a study by Reboot, 80% of people believe that colour increases brand recognition.
3. Make it timeless
Your logo should be created with the intention of standing the test of time. Avoid designs that may quickly become outdated, for instance, those that use a new trend. Instead, opt for a classic logo that will remain relevant for years to come. Did you know that the Coca-Cola logo has remained virtually unchanged since 1887? (Source: Coca-Cola)
4. Consider your brand personality
Your logo should reflect your brand‘s personality. Are you a fun and playful brand, or are you more serious and professional? Consider your brand’s values and how you want to be perceived by your target audience when you design a new logo as it should communicate these values clearly.
5. Make it versatile
Your logo should be versatile enough to be used for a range of purposes. Ensure that it works well for your website and your social media profiles, your business cards and letterheads. Ensure that your logo looks good in both colour and black and white, and that it can be easily scaled up or down without losing its impact. Ensure you have versions with a transparent background, too.
6. Test it out
Before finalising your logo, test it out with members of your target audience. Get feedback on what they think about the design and whether it accurately represents your brand. This feedback can be invaluable in helping you fine-tune your logo.
7. Work with a professional
Finally, consider working with a professional graphic designer to create your logo. A professional designer has the skills and expertise to create a logo that accurately represents your brand and appeals to your target audience. According to a survey by Tech.co, 48% of consumers say that a company’s logo is the most important factor in their purchasing decision.
However you go about it, when you design a new logo, there are many things to take into account. Be sure you are happy with your final choice before going ahead and adapting any aspect of your business. Good luck!
